Researchers from Carnegie Mellen, U. Michigan and HP Labs have done some interesting research on how purchasing behavior spreads by means of recommendations through online retail social networks such as Amazon and came up with some very interesting and partly counter-intuitive outcomes. An insightful read for people interested in using online social network dynamics to influence people's real world behavior.
http://www.cs.cmu.edu/~jure/pubs/viral-ec06.pdf
Thursday, December 18, 2008
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